Complete Marketing Program Implementation

Prism Marketing was tasked with developing a complete marketing and communications plan for the City including identifying key audiences and develop a brand, messaging, positioning, and marketing effort for the Bristol Development Authority (BDA) which is a part of the City’s governmental administration. It works to improve the physical, economic, and social environment of the Bristol community by serving as the primary governmental organization dedicated to promoting commercial development, preserving and improving the city’s housing stock, and securing and administering the resources required to carry out these goals.