Area Cooperative Educational Services (ACES)
Non-Profit and Educational Strategic Planning & Social Media Strategy/Execution
Area Cooperative Educational Services (ACES) is a Connecticut-based non-profit organization that specializes in the hardest roughest cases in teaching students. Serving 25 school districts in the middle of the state, ACES has 11 different schools – 8 serving special needs and troubled students and 3 magnet schools.
Besides the school serving more than 2,400 students, the other division of ACES is supporting those school districts with business units such as IT, security, construction, and insurance services.
Even though the organization is more than 50 years in existence, there was no consistency in branding, messaging, logos, and strategy. Our task was to create the first-ever strategic marketing communication plans for each school and division, but then support each of those groups with tactical actions such as collateral, digital marketing, social media, events, and crisis communications.